SCENT MARKETING FOR MALLS: ELEVATING THE SHOPPING EXPERIENCE WITH WIKKA'S AROMATHERAPY AND SKINCARE PRODUCTSSCENT MARKETING FOR MALLS: ELEVATING THE SHOPPING EXPERIENCE WITH WIKKA'S AROMATHERAPY AND SKINCARE PRODUCTS

In today's competitive retail landscape, malls are constantly seeking innovative ways to enhance the shopping experience, increase foot traffic, and foster customer loyalty. One such powerful strategy is **scent marketing**—a technique that leverages fragrances to create an inviting atmosphere, evoke positive emotions, and influence consumer beha